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THE BUSINESS OF WEDDINGS BLOG
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Laura Charles
Sep 27, 20244 min read
Should I have Contracts for Wedding Suppliers and Collaborators?
When you hire suppliers and recommend them to your clients it is hugely important you have an agreement or contract in place with them.

Laura Charles
Jan 29, 20243 min read
The Resurgence of Long Form Content in 2024
Is long form content having a resurgence as attention spans are searching for more informative reading.

Laura Charles
Dec 18, 20232 min read
Pinterest Predicts 2024 Trends for Weddings
Today I went onto Pinterest Predicts for 2024 to find out what will be trending for the wedding industry. Here are four I decided to roll...

Laura Charles
Aug 28, 20233 min read
Should I be using Hashtags on Pinterest?
We live in a world dominated by hashtags, but let's take a look at Pinterest.
Pinterest isn't social media to start with.


Laura Charles
Aug 27, 20233 min read
The Joy of owning a Beautiful Blog
Before you ask me is it still hot over there, yes it is! Yesterday was an odd one, very overcast but still boiling. Image courtesy of...

Laura Charles
Aug 14, 20233 min read
The Moral of the Rabbit and Tortoise Story, Marketing your Creative Business
In the realm of ancient fables, Aesop's timeless tale of the Rabbit and the Tortoise taught us an invaluable lesson.

Laura Charles
Aug 13, 20236 min read
Let’s Build some Business Assets
This is something I wish I had known years ago but the technology wasn't what it is today, it definitely wasn't as easy. When I started...

Laura Charles
Jul 20, 20232 min read
All Creatives should have a Blog
I do a lot of stalking of creative businesses and here are some quite surprising finds I am going to bore you to death with again about why

Laura Charles
May 19, 20233 min read
How to use AI tools for your Wedding Business
Recently we have all become aware of AI tools to help create anything from writing sales pages, blogs and generating images.

Laura Charles
Mar 9, 20232 min read
How to Write your About Bio
An about bio is an essential part of every small business that helps visitors understand who you are, what you do, and why you do it. Yet...


Laura Charles
Jan 29, 20233 min read
How to Create Extra Income for your Wedding Business
Having a one dimensional business these days has been proven to be risky. Based purely on providing a service we have seen the...


Laura Charles
Jan 28, 20233 min read
Talk to your Customers, Not at them
The one thing I often see where businesses go wrong is they aren't in their ideal customers head, they are in their own business head....


Laura Charles
Jan 20, 20236 min read
How do I set up a Blog for my Creative Business?
It seems a bit late to be wishing everyone a Happy New Year but going to in anycase! I spent the last few weeks of 2022 running a rather...


Laura Charles
Oct 18, 20222 min read
How can I get my work featured?
The wedding industry has its own framework when it comes to marketing, one of the biggest accolades many photographers, planners and...


Laura Charles
Sep 23, 20224 min read
The Wedding Business 'Blog Bank'
Let's Look at Social Media I hear you, I see you, spending so much of your precious time on social media platforms to gain those instant...

Laura Charles
Jul 9, 20214 min read
Why use Email Marketing for your Wedding Business?
If anything else this past 18 months has taught us one thing, to be able to diversify. Pivoting was a big word in 2020. For many, working...

Laura Charles
May 23, 20213 min read
Pinterest for Wedding Pros
If you are in the wedding business you will already know that ALL your clients use Pinterest when looking for wedding inspiration. HOW...

Laura Charles
Apr 10, 20214 min read
Featured Article Destination Weddings Sur in English
Recently I was invited to contribute to an article about destination weddings for one of the largest local English newspapers in Spain,...


Laura Charles
Mar 25, 20214 min read
Are your Ideal Clients finding your Website?!
IS YOUR BUSINESS BEING FOUND? Are clients finding your website on Google, Pinterest and other search engines? How are you directing...

Laura Charles
Mar 11, 20214 min read
A Stunning Rebrand for Silverscreen Photography and Video
I love nothing better than seeing businesses transform and this brand identity is just one of the most recent projects I have been...
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